Edward Bernays was Sigmund Freud’s Nephew

 WARNING*** Your leaders don’t care about you.  Not even one bit.  Starting at the top with the Prime Minister all the way through to your provincial and municipal representatives and straight through to your local City Hall or Mayor’s Office, not one of these individuals could give a flying two cents about you, your family or your future.  


They don’t care about this country, they don’t care about the sacred land, its connection to our own humanity, or even if at this moment you were employed or a vagrant on the cold, polluted streets they also don’t care about.  Do I make myself clear on this?  Not yet?  Well, then, have a look at what Edward Bernays stated below…

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” – Edward Bernays, Propaganda, 1928

But you may be wondering, who in God’s name is Edward Bernays?  Funny how we never learn about this man in grade school, huh?  Bernays was Freud’s double nephew.

Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal. 

Edvard Benes, was the second President of Czechoslovakia.  
He was probably the same man who played the role of Edward Bernays.



Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.  Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to making driving a motorcar erotic.  His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.  It was the start of the all-consuming SELF which has come to dominate today’s world. 


The BBC documentary, The Century of Self, is a good introduction to Bernays, but keep in mind that it isn’t capitalism and the vices of corporations that should draw your attention, but the evils of government propaganda.  The BBC, as a government-run news channel, naturally dilutes the essence of this difference, but it’s still an excellent documentary if you can keep this in mind.


The Century of the self – 1of4 (English subtitles) – YouTube
The Century of the self – 2of4 (English subtitles) – YouTube
The Century of the self – 3of4 (English subtitles) – YouTube
The Century of the self – 4of4 (English subtitles) – YouTube

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